Jason x Armen
Practical AI, Marketing & Growth Systems for Blue-Collar Businesses
The Real Problem
Blue-collar businesses don't need more software. They need systems that actually work. Every day, revenue walks out the door because of operational gaps that nobody's fixing.
The truth is simple: missed calls are missed money. Slow follow-ups kill deals. Marketing campaigns run with zero visibility into what's actually working. And owners are drowning in admin tasks instead of running their business.
Calls Answered
Every ring matters. Missing calls means losing jobs to competitors who pick up.
Leads Followed Up
Speed wins. The first business to respond gets the customer 80% of the time.
Marketing That Converts
Stop guessing. Know exactly what's bringing in revenue and what's burning cash.
Clear Numbers
Real metrics that matter. Not vanity stats, but actual ROI you can bank on.
Less Admin Work
Your team should be doing jobs, not paperwork. Automation handles the grunt work.
Most SMBs lose revenue daily from missed calls, slow response times, and unclear marketing performance. These aren't small problems—they're bleeding your business dry, one lost opportunity at a time.
Our Approach
We're not here to rip out your existing systems. If you're already using ServiceTitan, Jobber, Housecall Pro, Square, or any other CRM platform, great. Keep it. We don't replace what's working—we make it work better.
We Don't Replace:
  • ServiceTitan
  • Jobber
  • Housecall Pro
  • Square / CRMs
  • Your current platforms
We Layer Smart Systems On Top:
  • Capture more leads from every marketing dollar spent
  • Respond faster with automated follow-up that feels human
  • Convert more jobs by never letting opportunities slip through
  • Reduce manual work so your team focuses on billable hours
  • Improve decision-making with clear, actionable analytics

Built for the real world. No tech hype. We solve actual problems that cost you money every single day. No buzzwords, no fluff—just systems that generate revenue and save time.
How We Work Together
Two partners. Complementary skills. One goal: making your business more profitable and less chaotic.
Jason
Front-Facing Strategist and Closer
  • Discovery and qualification: Understanding what's actually broken in your business
  • Client trust and relationships: Being the point person you can count on
  • Translating pain into priorities: Turning problems into actionable plans
  • Strategic guidance: Keeping focus on what moves the needle
Jason is your advocate and strategist. He speaks your language, understands your challenges, and makes sure we're solving the right problems in the right order.
Armen
Creative, Marketing, AI, and Execution
  • Creative strategy and delivery: Building campaigns that actually convert
  • Automation and analytics: Making technology work for you, not against you
  • Managing teams and implementation: Coordinating execution across multiple specialists
  • Technical architecture: Designing systems that scale as you grow
Armen handles the creative and technical lifting. He builds the systems, manages the team, and ensures everything runs smoothly behind the scenes.
Lean, fast, and practical. No bloated agency overhead. No project managers who've never run a business. Just two partners who know how to get results without the bureaucracy.
What Armen Delivers
AI Communications Hub
Stop juggling five different apps to talk to customers. Every conversation—calls, texts, WhatsApp messages, emails, and website chats—flows into one unified inbox. Your team sees everything in one place, responds faster, and nothing falls through the cracks.
Calls
Every incoming and outgoing call logged and tracked automatically
SMS / Text
Two-way texting from your business number, not personal phones
WhatsApp
Connect with customers on their preferred messaging platform
Email
Professional email management integrated with all other channels
Website Chat
Instant engagement with visitors browsing your site right now
Voice Agent
AI-powered phone answering takes calls 24/7 when you can't
Everything routed into one inbox. Your dispatcher sees a text come in while on a call with the same customer. Your office manager can jump into any conversation without asking "what app is this in?" Complete visibility. Zero confusion.
What This Actually Fixes
1
Missed Calls
You're paying for marketing to drive calls, then missing them because someone's on another line or stepped away. Every missed call is a customer calling your competitor next.
The fix: Automated missed-call text-backs that engage leads instantly, even when you can't pick up. Plus call routing that makes sure someone always answers.
2
Slow Replies
Leads expect responses in minutes, not hours. By the time you get back to them, they've already booked with someone faster. Speed is the competitive advantage.
The fix: Instant auto-responses that acknowledge the lead, set expectations, and keep them warm until your team can provide detailed answers.
3
Dropped Follow-Ups
Someone inquires, you quote them, then... nothing. No follow-up. No reminder. The lead goes cold because everyone assumed someone else was handling it.
The fix: Automated follow-up sequences that nurture leads without manual effort. Reminders, check-ins, and re-engagement—all on autopilot.
4
Staff Confusion
Which app has the conversation? Who responded last? What did we promise them? Your team wastes time hunting for information instead of serving customers.
The fix: One unified inbox means complete conversation history in one place. Everyone sees the full context. No more "let me check another app."
AI-Powered Analytics
Forget spreadsheets that nobody reads. Forget data that needs a degree to interpret. You need clear numbers in plain language that tell you exactly what's working and what's wasting money.
Our AI analytics connect every piece of your marketing and sales funnel: ads, landing pages, phone calls, text conversations, and booked jobs. Then it translates all that data into insights you can actually use.
What You Get:
  • Source tracking: Know exactly where every lead came from—Google, Facebook, referral, whatever
  • Conversion visibility: See which marketing channels actually turn into booked jobs and revenue
  • AI summaries: Plain-English explanations instead of confusing dashboards and pivot tables
  • ROI clarity: Understand your cost per lead, cost per job, and profit margins by campaign
  • Actionable recommendations: Not just "here's what happened" but "here's what to do next"

Focused on revenue, not vanity metrics. We don't care about impressions or likes. We track the numbers that pay your bills: leads generated, jobs booked, revenue earned, and ROI delivered.
AI Agents & Automations
AI isn't magic. It's a tool. We use it only when it makes sense—when it saves time, improves response speed, or eliminates repetitive tasks that keep your team from doing real work.
Missed-Call Text Backs
Customer calls, you can't answer. AI instantly sends a text: "Hey, we just missed your call. How can we help?" Keeps the conversation alive.
Lead Follow-Ups
New lead comes in. AI starts a smart follow-up sequence—reminders, check-ins, value adds—until they respond or book.
Appointment Reminders
Automatic reminders via text and email reduce no-shows. Customers get confirmations without your team lifting a finger.
AI Receptionist Workflows
Simple call routing, FAQs answered instantly, lead qualification before it hits your team. Handles the easy stuff so humans focus on closing.
Internal Task Automation
Routine admin tasks—data entry, follow-up reminders, status updates—handled automatically. Less busywork, more billable hours.
Goal: Fewer admin tasks, more booked jobs. Automation doesn't replace your team—it amplifies them. Your people spend time on high-value work: selling, servicing, building relationships. The robots handle the repetitive grunt work.
Creative Strategy & Execution
Blue-collar buyers don't care about clever wordplay or abstract branding exercises. They want to know: Can you fix my problem? How much? How fast? Our creative is built for that mindset—direct, clear, and designed to convert.
Short-Form Video Ads
Reels, Shorts, Stories—whatever format gets attention. We create thumb-stopping video content that showcases your work, builds trust, and drives action. No fluff, just results.
Static Creative
Eye-catching images for ads and social posts. Before-and-after shots, service highlights, customer testimonials—whatever tells your story and compels clicks.
Direct Messaging
No corporate jargon. No fancy copy that sounds smart but says nothing. We write like your customers talk—simple, clear, and focused on solving their problems.
Built to Stop the Scroll and Convert
People scroll fast. Your ad has about one second to grab attention. Our creative is designed for that reality: bold visuals, clear value propositions, and strong calls to action.
We don't make pretty ads that win design awards. We make ads that make your phone ring and fill your calendar with jobs.
Marketing Strategy & Execution
No guessing. No chasing trends because "everyone's doing it." We audit what's broken, fix the leaks in your funnel, and build campaigns that actually generate revenue.
1
Campaign Audits
We tear apart your existing campaigns to find what's broken and why. Wasted ad spend, poor targeting, weak offers—we identify the problems and fix them.
2
Landing Page Audits
Your landing page is where clicks turn into leads—or don't. We analyze load speed, messaging, calls to action, and conversion elements to eliminate friction.
3
Offer and Messaging Fixes
If your marketing isn't converting, the problem is usually the offer or the message. We refine what you're saying and how you're saying it to match what customers actually want.
4
Done-For-You Campaigns
We handle the entire campaign—strategy, creative, landing pages, launch, optimization. You approve the plan, we execute, and you get leads.
Typical Campaign Delivery
Here's what you get when we build and launch a campaign for you. Everything created, tested, and delivered as a complete system—not a pile of random assets.
1
10 Short-Form Videos
Engaging video content optimized for Reels, TikTok, YouTube Shorts, and Stories. Multiple angles, multiple hooks—so you're testing what resonates.
2
10 Static Assets
High-quality images, graphics, and ad creatives for paid campaigns and organic social posts. Professional, on-brand, ready to deploy.
3
1 High-Converting Landing Page
A purpose-built landing page designed for one thing: turning traffic into leads. Optimized copy, clear call to action, mobile-friendly, fast-loading.
4
Leads Routed into Communications Hub
Every lead captured flows directly into your unified inbox. Automated follow-ups kick in. Your team gets instant notifications. Nothing slips through.
This isn't piecemeal. It's a complete campaign system delivered as a package, connected end-to-end, and ready to start generating leads on day one.
Visual Flow – How the System Works
Here's the complete journey from traffic to revenue, with every touchpoint connected and optimized. This is how leads become customers—and how you gain clarity on what's actually working.
1
Traffic → Leads
Ads • Social • Referrals drive prospects to your landing pages and funnels. Multiple channels working together to maximize visibility and generate inbound interest.
2
Leads → Conversations
AI Communications Hub captures every lead from every source—calls, forms, texts, chats—and routes them into one unified inbox where your team can respond instantly.
3
Conversations → Conversions
Automated Follow-Up keeps leads warm with instant responses and nurture sequences. Then Human Handoff happens when it's time to close the deal. Efficiency plus the personal touch.
4
Conversions → Clarity
Booked Jobs get tracked back to their original source. AI Analytics shows you cost per lead, cost per job, and ROI by channel—so you know what's printing money and what's burning it.
5
Clarity → Scale
With clear data on what works, you double down on winners and cut the losers. Scale the campaigns that generate profit. Optimize everything else. Grow predictably.
Operational Workflow
Let's zoom in on the actual day-to-day workflow. This is what happens from the moment a prospect sees your ad to the moment they become a paying customer—and how you track it all.
1
Ad / Content
Prospect sees your ad on Google, Facebook, Instagram, or finds you through SEO or referral. The hook grabs attention and drives a click.
2
Landing Page
They land on a high-converting page built for one goal: capturing their contact info. Clear offer, strong call to action, minimal friction.
3
Lead Submission
They submit a form, call your number, or start a chat. Lead data is captured instantly and flows into the system.
4
AI Communications Hub
The lead appears in your unified inbox—whether it came from a call, SMS, WhatsApp, email, or chat. All channels, one place.
5
Automated Follow-Up
If it's after hours or your team is busy, AI sends an instant acknowledgment and starts a follow-up sequence to keep them engaged.
6
Human Response
Your team jumps in to answer questions, provide quotes, and build trust. The human touch at the right moment in the conversation.
7
Appointment / Quote / Sale
Lead converts into a booked appointment, accepted quote, or completed sale. Job gets scheduled. Revenue gets made.
8
AI Analytics
The system tracks what worked and what didn't. You see which ad drove the lead, how long it took to convert, and what the job was worth. Full visibility from click to cash.
Communications Hub Detail
Let's break down exactly how the Communications Hub works—the central nervous system of your lead response and customer communication.
Customer Call / Message
A customer reaches out via any channel—phone call, text, WhatsApp, email, or website chat. Doesn't matter which one they choose.
Unified Inbox
Every message, regardless of channel, appears in one central inbox. Your team sees everything in one place with full conversation history.
AI Routing & Auto-Reply
AI instantly acknowledges the message, routes it to the right team member, and sends smart auto-responses to keep the lead warm.
Staff or Owner Response
Your team responds from the same unified inbox—no app-switching, no confusion. They see the full context and can reply via any channel.
Logged, Tracked, Reported
Every interaction is logged automatically. Response times, conversation outcomes, lead sources—all tracked and reported so you know what's working.
This is the engine that makes sure no lead falls through the cracks and every conversation is fast, organized, and trackable.
AI Analytics Workflow
Here's how we turn raw data into insights you can actually use to make smarter business decisions.
1
Data Sources
We pull data from everywhere: your ad platforms, landing pages, phone system, text messages, CRM, and booked jobs. Every touchpoint captured.
2
Data Aggregation
All that data flows into one system where it's connected and correlated. We link ad spend to leads to conversations to closed jobs—full funnel visibility.
3
AI Summary
AI analyzes the data and creates plain-English summaries. No spreadsheets. No technical jargon. Just clear insights on what's working and what's not.
4
Owner-Friendly Insights
You get actionable recommendations: "Facebook ads are generating jobs at $X each, Google is too expensive, and referrals are your most profitable source." Now you know where to focus.

Built for owners, not analysts. You don't need to be a data scientist to understand your marketing ROI. We translate complexity into clarity so you can make confident decisions.
Execution Team
World-class execution doesn't require Silicon Valley rates. We've built a global team of specialists who deliver high-quality work at affordable prices—so you get enterprise-level systems without enterprise-level costs.
Bangladesh
AI, Automation, Technical Builds
Our Bangladesh team handles the complex technical work: AI integrations, automation workflows, systems architecture, and custom development.
Colombia
Creative Production and Design
Our Colombia team creates all visual content: video editing, graphic design, ad creatives, and landing page design. High-quality work, fast turnaround.
Philippines
Support, Admin, Follow-Ups
Our Philippines team handles client support, administrative tasks, campaign monitoring, and lead follow-up coordination. Reliable and detail-oriented.
Fast, affordable, and scalable. By leveraging global talent, we deliver premium services at prices blue-collar businesses can actually afford. You get the results without the bloated agency markup.
Industry-Specific Workflows
Every trade has unique challenges. Here's how we customize our systems for three major blue-collar industries—with workflows built for your specific business model.
HVAC & Mechanical
Goal: Never miss a call. Book more service jobs.
Local Search / Ads
Customer searches "AC repair near me" or sees your Facebook ad. They need help now, not tomorrow.
HVAC Landing Page
They land on a page built for speed and clarity: "Same-day service. Click to call or text now." Minimal friction.
Call / Text / Form
Lead calls, texts, or fills a form. System captures their info instantly.
AI Communications Hub
Lead appears in your unified inbox regardless of how they reached out.
Missed-Call Text + Auto-Reply
If you can't answer immediately, AI sends: "We'll call you back in 10 minutes" and keeps them from calling a competitor.
Dispatcher / Office Staff
Your team follows up, qualifies the job, and schedules a technician. Human touch where it matters.
Service Call Booked
Job is on the calendar. Technician dispatched. Revenue secured.
AI Analytics
You see cost per job, ROI by marketing channel, and response time metrics. Know what's working.
Construction & Contracting
Goal: Qualify leads and avoid bad jobs.
Social / Referrals
Homeowner finds you through Instagram, Facebook, or a friend's recommendation. They have a project in mind.
Project Landing Page
They land on a page showcasing your work with a detailed intake form: "Tell us about your project."
Detailed Lead Form
Form captures budget range, timeline, scope, and contact info. Pre-qualification starts here.
AI Communications Hub
Lead flows into your inbox with all the context you need to evaluate the project.
Pre-Qualification
AI asks follow-up questions via text or email: Budget? Timeline? Scope? Filters out tire-kickers before you waste time.
Contractor Review
You review the qualified lead and decide if it's worth pursuing. Only engage with projects that fit your business.
Estimate / Site Visit
You schedule a site visit, provide an estimate, and close the deal. Time spent on real opportunities, not dead ends.
Trades & Service Businesses
Goal: Faster response equals more booked jobs.
Local Ads / Maps
Customer finds you on Google Maps or through local ads. They need a plumber, electrician, or handyman fast.
Call / SMS / WhatsApp
They call or text immediately. Speed matters—they're calling multiple providers at once.
AI Communications Hub
Lead hits your inbox instantly, no matter which channel they used.
Smart Routing
AI categorizes: Emergency vs. Non-Emergency. Urgent issues get priority routing to your fastest responder.
Technician Scheduled
Your team confirms availability, books the appointment, and dispatches a technician. Fast response wins the job.
Job Completed
Work gets done. Customer is happy. Payment collected.
Review Request + Follow-Up
Automated request for a Google review. Follow-up to ensure satisfaction and build repeat business.
Pick Your Industry
Which one sounds like your business? We've built proven systems for each—customized workflows that solve your specific problems and generate results.
1
HVAC & Mechanical
  • Missed-call fixes that keep leads from going to competitors
  • Faster booking to maximize same-day service revenue
  • After-hours lead capture so you never lose a hot prospect
2
Construction & Contracting
  • Lead qualification to filter out tire-kickers and time-wasters
  • Less time wasted on unqualified projects and dead-end quotes
  • Cleaner pipelines so you focus on deals that actually close
3
Trades & Services
  • Faster response times to beat competitors to the punch
  • More repeat customers through automated follow-ups and reviews
  • Better reviews that drive more organic leads and referrals
What's the Same for Every Industry
One Communications Hub
All customer conversations in one place. No more app-switching or missed messages.
Marketing That Converts
Campaigns designed to generate leads and book jobs, not just collect likes and impressions.
AI Analytics Owners Understand
Plain-English insights on ROI, lead sources, and what's actually making you money.
Automation That Saves Time
Smart automation handles repetitive tasks so your team focuses on billable work.
How Clients Start
1
Audit What's Broken
We analyze your current marketing, lead flow, and response systems to identify revenue leaks and missed opportunities.
2
Fix Lead Flow and Response
We implement the Communications Hub, set up automated follow-ups, and tighten up your response process. Stop losing leads.
3
Launch Converting Campaign
We build and launch a complete campaign—creative, landing pages, ads—designed to drive qualified leads.
4
Add Automation Where Useful
As we see what's working, we layer in AI agents and automation to reduce manual work and scale results.
5
Scale After Results Show Up
Once we've proven ROI, we scale up—more ad spend, more channels, more campaigns. Growth based on data, not hope.

No long contracts. Earn trust first. We're not locking you into a 12-month agreement before you've seen results. We deliver value quickly, prove ROI, and earn your continued business.
Bottom Line
Simple systems. Clear workflows. More revenue. Less friction.
This is practical AI and marketing for businesses that need results, not buzzwords. We're not selling you the future—we're fixing the problems costing you money today.
You're losing revenue from missed calls, slow follow-ups, and marketing you can't track. We fix that. We build systems that capture more leads, respond faster, convert more jobs, and give you crystal-clear visibility into what's working.
No rip-and-replace. No tech hype. No long contracts. Just practical systems that integrate with what you already use and start generating results immediately.
Built for blue-collar businesses that want results, not theory.
If you're tired of wasting money on marketing you can't measure, losing leads because nobody followed up, or drowning in admin work instead of running your business—let's talk.
We'll audit what's broken, show you what's possible, and build you a system that makes your phone ring and your calendar fill up.
For Creative: ArmenoDesign.com
I can email you more that is not on ArmenoDesign.com. I recently made the site a one-pager, as it is not my focus and only want highly-converting leads (those who already know me or referred).
iCMO was launched in August 2025 with a mission to make AI accessible to all businesses. with 3 "pillar" plans, high-ticket setup with recurring revenue opportunities.
Ready Funnels was launched in November 2025 to sell high-converting ready-made landing page funnels, low-to-mid ticket setup and recurring revenue. Whatever we build for businesses, like landing page funnels, we can resell here and offer customization for setup, and an affordable recurring monthly.
Jason x Armen — Practical systems for blue-collar businesses that mean business. Let's talk! - Armen (310) 210-9472 armen@icmo.ai